ARIAT We're driven by design, innovation and technology - all focused on delivering the highest-quality products possible. Previous page A Culture of Craftsmanship World-class product requires world-class design, materials and workmanship with a focus on durability and quality. Shop Men's Western Visit the Store A Different Breed of Company Ariat is committed to building a different breed of company, one that reflects our core values as a team and those of our consumers. Shop Women's Western Visit the Store Inspired by Secretariat Our company takes its name from Secretariat, who is widely considered to be one of the greatest race horses of all time. Shop Ariat Youth Visit the Store The Science of Innovation Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. Ariat was founded as “The New Breed of Boot.” We were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, our world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments. We are honored to be a part of your story and thank you for being part of ours. Next page